vrCAVE Blog

Well, everyone. VR in a commercial, location-based entertainment setting has broad appeal. This isn't arcane technology that only hardcore gamers are into. We’re talking about an accessible, incredible experience that people are naturally curious about and is intuitive to play.

There’s a lot to sort through when it comes to virtual reality. There are so many terms flying around — and with the technology always changing, there’s always something new to learn.

Considering adding VR to your location-based entertainment business? Whether you’re a family entertainment centre, an escape room, an arcade, or any other kind of business where people visit in groups to have a good time, there are quite a few options out there.

With pandemic restrictions shutting down or at least fundamentally changing entertainment for the last year, people are itching to get out and do some fun activities. I personally can't wait to get out of the house and see a movie, visit an escape room, or go to the bar with friends as soon as it's safe.

You can bet it's going to be the same for most people. You don't want to miss this opportunity. 

If you’ve been paying attention to trends in the family entertainment center industry, you’ll be at least somewhat familiar with virtual reality by now.

Facing the pandemic, escape rooms have had to innovate and change the way they provide entertainment and value to their clients. Not being able to be physically open to the public has, for many, been the hardest part of all.

With restrictions lifting in many areas, it is time for some optimism — but let's look at what some escape rooms have been doing to make it through these hard times and see what we can learn for the future.

That satisfying feeling of a lock clicking open in your hands. That’s what’s sold escape rooms to customers around the world, and that’s not going to change.

There’s always going to be something about walking into a physical space and opening all those doors, rifling through all those papers, and trying to figure out the combination for that stubborn briefcase lock. But that doesn’t mean that’s all an escape room business can offer.

So, you're interested in starting an escape room business. You love the experiences you've had playing others' rooms and want to offer the same.

This list is designed for entrepreneurs to get the information they need quickly to determine if an escape room is right for them. 

Conventional business wisdom says a new customer costs five times as much as getting a sale from an existing customer.

Socrates once said, "I know that I know nothing." You may feel like you're at that point with escape rooms. But don't worry. You came to the right place.

Having previously lost my own entertainment company to COVID-19, I personally understand how the pandemic has set a lot of entertainment business owners back. I'm happy to be on the vrCAVE business team now, as it lets me help some of those still working to make it through. For many, it's still going to be tough for a while, and you may be looking for ways to diversify your offering to reengage past customers and put yourself in a strong competitive position when location-based entertainment demand is back. One option? Add a virtual reality escape room.