vrCAVE Blog

Running an entertainment business? You’ve heard of VR by now. Chances are, you’ve seen competitors sign on, and you’re starting to wonder, am I ready?

When it comes to new technology like virtual reality, there’s a fairly predictable adoption life cycle that describes who buys in and when as it becomes successful.

Along with VR came a new kind of business: the VR arcade. Typically, people come in, pay a fee, and play some VR games for a while. With the majority of people not owning their own VR headsets, it’s a business model that seems to make sense.

By now, pretty much everyone is aware that virtual reality is a thing. They’re at least vaguely aware that you put a device on your face and interact with some sort of video game or other software. Chances are they haven’t actually tried it, though.

Every FEC is different. Laser tag, arcades, kids’ play equipment, restaurants, games, axe throwing — there’s always something new you can add. A unique blend of activities that works for your local market. The latest in location-based entertainment alongside the old, reliable staples.

Since the mid-00s, consumers have steadily spent more and more on Halloween each year. Between trick or treating, costume parties, and the dedication of the true Halloween enthusiasts, Halloween is an event. And with the season only a couple of months off, it’s an event that many businesses will be acting on now to ensure they get their slice.

The last thing a business needs is a customer feeling sick halfway through one of their attractions. They’re not going to have great things to say about the service, they may be asking for a refund — and in the worst cases, you’ve got a physical mess on your hands as well.

Well, everyone. VR in a commercial, location-based entertainment setting has broad appeal. This isn't arcane technology that only hardcore gamers are into. We’re talking about an accessible, incredible experience that people are naturally curious about and is intuitive to play.

There’s a lot to sort through when it comes to virtual reality. There are so many terms flying around — and with the technology always changing, there’s always something new to learn.

Considering adding VR to your location-based entertainment business? Whether you’re a family entertainment centre, an escape room, an arcade, or any other kind of business where people visit in groups to have a good time, there are quite a few options out there.