Posted on: 2024-07-15
If you’re a family entertainment center that’s been putting all of your marketing energy into only attracting families you’re missing out on a great money-making opportunity.
While it might seem like common sense to focus on attracting families or teens to a family entertainment center, many FECs miss out on other groups like corporate teams. Organizations looking for team-building activities can be a perfect way to fill up your slower weekdays and charge a significantly higher price. Plus, people attending a corporate event are likely to come back on their own later.
HR departments of many companies are always on the lookout for team-building or morale-boosting activities for their employees. And what better way to do that than at an entertainment center with food, games, VR, and so much more in one place?
What is B2B Marketing?
Many businesses operate on a consumer-centric approach to ensure satisfaction and brand loyalty. They focus on their customers’ emotional needs and make sure that their products and services meet those needs. But what happens when your customer is another business?
Business-to-business (B2B) marketing focuses on the unique marketing strategies your business needs to implement to attract other companies. And their buying habits vary from business-to-customer (B2C) marketing in a number of ways:
- B2B customers are willing to spend more money but may do more research before agreeing to buy anything.
- The buying decision is made based on the good of the company, as opposed to what will make them happy individually.
- You may have to resort to more traditional marketing tactics, like reaching out for a face-to-face meeting because ads might not be able to reach or convince them
- Networking goes a long way in B2B marketing. Social media can help, but it’s secondary to the power of word-of-mouth.
- B2B relationships revolve around trust and long-term stability while B2C often prioritizes memorable experiences over longevity.
Your messaging is going to be entirely different when it comes to B2B as well. But as a good rule of thumb, you can look to the time of year to see which promotion strategy you’d want to prioritize.
Boosting Employee Morale During Summer Months
We get it. School’s out for kids and no parent wants to be stuck in an office when they could be out vacationing or enjoying the nice weather with the whole family. All work and no play during the best months of the year leads to a persistent mood drop that can impact the performance of many companies during summer, and HR departments will be desperately looking for ways to bring that mood back up.
Many managers are on the hunt for morale-boosting team-building activities that get their employees away from their desks and into a fun place. They need a change of pace where staff can let go a little, move around, and reconnect over a bite to eat with their colleagues. Between free-roam VR escape rooms, arcade games, and food to refuel, your venue could be the most efficient way to energize corporate employees throughout the summer.
Creating Holiday Memories Through FEC-Hosted Parties
Most companies, regardless of industry, try to do something for their employees and their families for the holidays. Businesses often don’t want to deal with the hassle of accommodating food and entertainment for 50+ people— but your venue does that every day. Between dining, VR escape rooms, and other amusements, you’d be able to host corporate events all winter long!
As you start connecting with more businesses around the winter months, you’ll find that many companies are ready to buy out your entire venue for the evening so that their employees and families have complete freedom to explore everything your business has to offer. While you may be accustomed to charging for certain services regularly, buy-outs allow you to make more money in one night than you might in an average week:
- Charging for food and drinks off of a custom menu
- Charging for arcade and VR games
- Charging rental fees for taking up various sections of the building
- Service fees for all the additional employees and responsibilities
B2B Can Create a Chain-Reaction of Sales
Offering business-specific deals at your FEC can be the first step of an annual corporate tradition for many companies. If the employees seem happy with the experience, the company is more likely to return to your venue for future corporate events. Regular business here can be a boon.
And, if that’s not enough, not only do you have a large influx of customers for the day several times a year, but you also have parents who now see your FEC as the perfect place to bring their children next time they plan a family outing. Many families have not had the opportunity to experience certain amusement offerings like free roam location-based VR, and these corporate events are the perfect chance to attract customers who may have otherwise missed out on your amazing location. At vrCAVE, we regularly hear from our partners that someone who attended a corporate event was back the next week with more people on their own, because not only was the team-building valuable to the company, it was fun for the participants, too!
Half of corporate B2B marketing is letting it do the B2C marketing for you afterward, which is why it’s essential to consider for your FEC to thrive. Want to find out more about great team-building VR built for repeat business? Check out our webinar explaining room-scale VR and how easy it is to add VR escape rooms to your venue so you can start getting team-building corporate bookings today.
